Our Audience is your Audience
Macomb Center audiences are an excellent target market for your firm. They are the business and civic leaders, the opinion-leaders and the trend-setters of the region. They are individuals with purchasing power - people who are likely to spread the word about what's happening and who's who in our area. More than 150,000 people from southeastern Michigan and Canada attend Macomb Center performances annually, enjoying everything from community events to Broadway.
Magnify your Corporate Image
Your company will be linked with Macomb Community College and the Albert L. Lorenzo Cultural Center as well as world-class events at the Macomb Center. Your customers, clients and employees will associate your company's name with the excellence of the programs that you support.
Advantages of Sponsorship
Being a Macomb Center sponsor affords you a unique opportunity to develop a special customized promotion to enhance your marketing efforts. Reach a select group of people by underwriting a single performance or a combination of performances. Depending on your level of sponsorship, benefits include:
- Season brochure recognition:
Every sponsor logo will appear in the Macomb Center for the Performing Arts brochure, mailed in June to Macomb County and select Oakland and Wayne households totaling 550,000. Every sponsor's name will appear in the autumn and spring Lorenzo Cultural Center brochure, also mailed to all Macomb County households.
- Advertisement in season program book:
Your company will receive a color ad in the Season Program Book and your logo will appear on the special sponsor recognition page.*
- Advertisement in program insert:
Your company's ad and logo will appear in the Program Insert received by every person attending your sponsored performance(s). *
- Logo on all promotional materials:
All promotional materials (flyers, postcards, posters, etc.) prepared for upcoming events will display the logos for that event's sponsors.
- Inclusion on news releases:
Names of event sponsors are included on all news releases pertaining to that event.
- Corporate logo and link on website:
Sponsor listings will appear on the Macomb Center and the Lorenzo Cultural Center websites with a link to the sponsor's website.
- Lobby recognition at both venues:
Sponsor's advertising materials will be proudly displayed in the lobby at the Macomb Center and the Lorenzo Cultural Center.
- Onstage recognition:
An audio announcement of the show's sponsors is made in the main auditorium prior to the show (must be approved by the tour company).
- Complimentary tickets to sponsored events:
Two tickets to select sponsored events are available to the sponsor. (Some events do not allow complimentary tickets due to contractual restrictions.)
- Display table available at events:
A skirted table will be provided in the lobby for the sponsored events, if desired.
*Ad size will depend on sponsorship level and subject to print deadline.
For more information about the corporate sponsorship program contact Sandy Hazelton-Pianko at 586.226.4737 or e-mail Hazeltons@macomb.edu.